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Automotive Product Finder Magazine | Forging industry faces the heat with falling auto sales
Forging industry faces the heat with falling auto sales
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With auto sales dwindling, the forging industry has witnessed an average slowdown to the tune of 25 -30 per cent as the auto sector accounts for 60-70 per cent of the forging production.
This festive season the Indian automobile manufacturers have reported a rise of 5-7 per cent sales during Navratri, Dussehra and Dhanteras. The uptick comes after a double-digit drop in sales each month from April to September driven by higher than previous discounts offered by the OE’s (Original Equipment) to enable liquidation of inventory. Thus, the overall auto- components and forging industry have not seen an improvement in their order books.
The data suggests that car sales for top three manufacturers have raised this festive season. In the Navratri, to Dussehra period the country’s largest car manufacturers, Maruti Suzuki and Hyundai, reported 7 per cent and 10 per cent growth respectively. For the same period, Mahindra registered a 100 per cent spike in the sale of utility vehicles on Dhanteras. However, this spike in the sale at the retail/dealer’s level has failed to bring in any cheers for the forging industry, which continues to reel under the auto production cuts and pressure for liquidation of inventory that has built-up due to the changeover to BS-VI norms from 1st April 2020 onwards.
The Association of Indian Forging Industry (AIFI) has expressed concern over the lack of demand with respect to fresh orders from the automotive sector. With the ripple down effect of slumping automobile sales, the forging industry is facing the heat with a sharp decline in demand which has resulted in substantial production cuts.
The Indian forging industry primarily caters to the $ 57 billion Indian automotive industry, which accounts for 60-70 per cent of the forging production, with the auto sector witnessing the worst ever slowdown the forging industry has witnessed a corresponding average slowdown to the tune of 25 -30 per cent.
S Muralishankar, President, AIFI, said, “The recent slew of festivals saw few car manufacturers reporting a decent increase in sales at the retail level. As a result, we witnessed inventory clearance at the dealer level. The figures during the festive period clearly indicate higher retail sales than the number of wholesales. This increase comes after a drop-in sale for last two quarters, driven by higher discounts offered by the OE’s (Original Equipment) to allow the liquidation of inventories. The production and demand at the manufacturing level haven’t seen any upward movement because of which the forging and auto-component sector continue to reel under the auto slowdown. Currently, there is a huge inventory build-up due to poor demand and to curb this, many forging units have been making proportionate cuts in terms of working hours and production. If this scenario stretches further, we anticipate more production loss and job cuts.”
The industry is additionally grappling with various other concerns which could have further negative impact besides the fall in demand for forged parts. Some of the major threats looming over the forging industry due to the auto sector slowdown are part obsolescence on account of the looming changeover to BS VI norms from BS IV with effect from April 1, 2020, drop in the value of currently non-moving inventory due to downward commodity price corrections, difficulty in meeting repayment requirements of loans and interest liabilities due to the reduction in capacity utilisation.
The auto slowdown figures
The industry produced a total 21.76 lakhs vehicles including passenger vehicles, commercial vehicles, three wheelers, two wheelers and quadricycle in October 2019 as against 24.93 lakhs in October 2018, registering a de-growth of -12.72 percent over the same period last year.
The automotive sector has been hit by several factors like increase in acquisition costs of vehicles due to legislative changes, the impact of which is compounded by the high GST rates, farm distress and liquidity constraints, besides unemployment and underemployment putting pressure on the household disposable income, new BS-VI emission norms, uncertainties regarding regulations and government policy, fluctuating fuel prices and the delay in scrappage policy are some of the key reasons for the slowdown.
Apart from this, the industry is also dealing with many other challenges that seem to hamper the overall growth in the long run. Issues like the rising steel prices and demand-supply gap, high electricity tariff rates in Maharashtra region, rising fuel prices, government’s thrust on electric vehicles and technology up-gradation & modernisation.
Strict lending norms: Banks have set up a few measures that reflect their cautious approach to new vehicle loans. Firstly, Banks have limited the funding from the usual practice of financing on-road costs to a vehicle’s ex-showroom rate. This has increased the cost of ownership for new car buyers.
MSMEs in trouble: The sector’s financial health went from bad to worse. Issues with payments and lack of demand, combined with market issues, threaten MSMEs ‘ survival in the country. In a recent development, the RBI instructed state-owned banks not to declare stressed assets of MSMEs as non-performing assets (NPAs) until March 31, 2020, as the current norms stipulate that if over 90 days, any default should be listed as NPA. But industry feels declaring NPA after 91 days is not practical as most customers don’t pay to MSMEs on time, causing immense liquidity issues and few smaller associations have highlighted this the RBI requesting seeking an extension up to 180 days.
Auto revival is the key
With an annual output of about 30 lakh MT, the Indian forging industry has about close to 400 forging units, of which 83 percent can broadly be categorised as tiny and small enterprises. While 9 per cent are medium Sized, the remaining being large scale.
While SMEs contribute 30 per cent of forging production, the medium and large-scale units contribute 70 percent. With a total production worth Rs 45,000-50,000 crore, the forging industry provides direct employment to more than 300,000 people in the country along with an additional 60,000 contract labourers.
“We believe that the government needs to take a holistic approach to revive the reeling auto sector and give a necessary push. The industry is hoping for a few immediate steps to be taken by the government like cut in GST rates, reducing the overall cost of ownership and time-bound implementation of scrapping policy amongst others. The revival will play a critical role in strengthening the forging industry and shall provide collaborative platforms to address the challenges faced by the industry,” concluded S Muralishankar.
Courtesy: The Association of Indian Forging Industry (AIFI)
Currently, there is a huge inventory build-up due to poor demand and to curb this, many forging units have been making proportionate cuts in terms of working hours and production. If this scenario stretches further, we anticipate more production loss and job cuts.
S Muralishankar, President, AIFI
Auto Sales Dwindling
Association Of Indian Forging Industry
Indian Forging Industry
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