CEAT Ltd., one of the leading tyre manufacturers of India and an RPG Group company, today announced that it is acquiring the CEAT" Brand from Pirelli & C. SpA for 9 million Euro (Rs 55 crore). CEAT is currently the owner of the CEAT brand in 9 South Asian countries: India, Sri Lanka, Bangladesh, Myanmar, Pakistan, Bhutan, Nepal, Afghanistan and Vietnam. Pirelli is the owner of the CEAT Trademark in the rest of the world.The EFI system primarily consists of an Advanced Electronic Controller Unit (ECU) capable of managing up to 18 or 24 inputs and outputs allowing to optimise the combustion and minimise the fuel emissions in 2-wheelers. The ECU needs to be calibrated and fine tuned in accordance to vehicles' characteristics and perfectly integrated in order to control and manage additional components in the fuel injection system such as Throttle body, Injectors, Fuel pumps, Lamba sensors, Ignition coil, etc.Post acquisition, all rights, title and interest in the CEAT brand will pass on to CEAT Ltd. in the territories where Pirelli previously owned registrations for the CEAT brand and for brand registration classes therein identified . However, Pirelli will continue to hold exclusive license to use the brand CEAT in relation to both radial tyres in Europe, Latin America, Turkey and Mexico and cross-ply tyres in Latin America, Turkey and Mexico till December 31, 2011.The deal also includes a non-exclusive license to Pirelli to use the brand CEAT in relation to both radial and cross-ply tyres worldwide till December 31, 2012, excluding the nine countries where CEAT Ltd currently owns the brand completely. After December 31, 2012 CEAT Ltd. will be the exclusive owner of the CEAT brand in company business related territories all over the World.