Mumbai, 27th March 2019: Hyundai today announced the name of its all-new connected SUV, Hyundai VENUE. The new SUV name references a ‘place’ where people want to be seen, or in this case, inside the vehicle. The VENUE symbolizes a 3rd Space which is trendy, unique, stylish and perfect for Hyundai’s newest connected SUV. Hyundai VENUE will create quality time and ease of life in the 3rd Life Space of customers by always being connected while they are on the go. Hyundai’s naming theme for SUVs has typically been a city or place. VENUE embodies the characteristics of ‘the place to be – the 3rd Space’, en route to the final destination.
Explaining the rationale behind the name Puneet Anand, Senior General Manager & Group Head (Marketing), Hyundai Motor India Limited said, “Today cars are the 3rd most important space in our lives after home and work. We want our car to reflect our personality, to represent who we are. VENUE symbolizes a trendy, stylish and unique place that people want to be seen in. We are confident that the name will resonate well with the new age explorers. Further, there is a deeper connection with the iGen and the new millennial customers as the name seeks to demonstrate their lifestyle of being connected, of exploring and achieving new challenges.”