MG Motor India recently announced that it has signed up 6 more start-ups for
its ongoing MG Developer Program & Grant. The 6 finalists include Highway
Delite, Socialcore, InCabEx, CamCom, ClearQuote, and the Alexa-based project
Meeseeks. The start-ups will receive a grant and mentoring from technology
experts and may get an opportunity to work directly with specialized MG teams
on selected projects.
Demonstrating its firm
focus on encouraging innovation within the start-up community, MG Motor India
has already supported over 60 start-ups since 2017 to drive innovation in the
automobile space of India. Such start-ups are working in the fields of engine
& emissions, technology, child in-car safety, navigation, connectivity, and
electric vehicles ecosystem alongside others. The overall objective of the
program is to support the local start-up community by creating a specialized
grant. The brand intends to indigenously foster innovation and contribute
towards the development of the start-up ecosystem in India, thereby
holistically contributing to the society.
The MG Developer Program
& Grant is a part of the carmaker’s focus on innovation as a core pillar of
the organization. Launched in partnership with several tech giants including
Adobe, Cognizant, SAP, Airtel, TomTom, Unlimit, and others, the program aims to
nurture ground-breaking solutions within the Indian urban mobility space.
The program had received
over 300 entries, out of which, 60 teams were shortlisted in the first round. These
teams were provided mentorship by 25 industry experts including MG India’s
leadership as well as its technology ecosystem partners, making it one of the
largest mentoring programs’ in the automotive segment.
Amongst the selected
candidates, Highway Delite is India’s first free travel app to make highway
travel and road trips both safe and fun. Meeseeks leverages Alexa/MG’s Voice
Assistant to digitally manage and improve customer’s service experience.
Socialcore uses Artificial
Intelligence to enhance customer interactions with sales improvement and cost
reduction, while InCabEx creates a better in-cabin experience by personalizing
car profiles as per users’ preferences.
CamCom is an AI-based
start-up that provides defect and damage assessment while ClearQuote generates
repair estimates via images/videos of a damaged car.
The 6 start-ups will be
joining the already signed companies including Voxomos, Driftly, and
Innvolution under the MG Developer Program & Grant.
MG’s journey with
start-ups started back in 2017 with its first MG Innovation Hunt that was
launched in partnership with TiE Delhi. Since then, MG India has conducted a
total of 6 start-up programs, in partnership with India’s start-up community
and leading educational institutions, all coming together in the MG Developer
Program & Grant. The various MG start-up programs have attracted over 750
applications from start-ups and innovators so far in auto tech across India.