Pune: Mercedes-Benz, continued its lead in the Indian luxury car segment for the fourth year in a row by registering a record sale of 15,538 units in the January to December 2018 period. By achieving its best ever sales number for the period January-December 2018. amidst strong macro-economic headwinds in H2, Mercedes-Benz sales volumes grew by 1.4%. Mercedes-Benz firmly maintained its strong lead on the dynamic Indian luxury car industry in 2018.
Speaking on this occasion, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India’s first BS VI car two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D Power Customer Satisfaction Index Luxury (CSI) and in the Sales Satisfaction Index Luxury (SSI) studies. Our product offensive strategy combined with our carefully crafted customer service and financial programmes bore fruits and helped us in winning over more customers to the brand, than ever before. We are also delighted to have crossed the mark of selling 15,000 units annually for the second consecutive year which underlines the trust and the loyalty of our customers across markets.”
2019 marks the 25th year of Mercedes-Benz India and will be a significant year for the brand in India, as Mercedes-Benz will embark upon exploring new paths to redefine the luxury automotive space in India. Mercedes-Benz sold more than 2.3 million cars worldwide, making 2018 the most successful year in terms of sales in the company’s history.
“2019 is going to be an important year for Mercedes-Benz India, as we reach the milestone of ‘25 years of Mercedes-Benz in India’. The year will be marked with some of the most significant product introductions which will redefine luxury motoring and chart new avenues for future mobility. ‘Best Never Rest’ will be Mercedes-Benz India’s motto for 2019, which signifies our relentless journey towards achieving operational excellence. This motto is based on the pillars of trust, respect and passion of our customers and employees since the past 25 years. As pioneers of luxury automobiles in India, we are preparing ourselves for the next phase of change in the auto industry and 2019 will be a key milestone for that journey towards future mobility,”Schwenk informed.
Mercedes-Benz India’s sales momentum in 2018 was buoyed by a young and comprehensive product portfolio comprising the new generation cars, the sedans, the SUVs and the AMG cars. The long wheelbase E-Class sedan continued its sales success across markets and continued to remain the single highest selling model for the brand in January-December 2018 period. Similarly, the C-Class sedan and the CLA continue to remain on top of Mercedes-Benz customer preference, with the E- Class breaking a new record in the mentioned period. The SUVs comprising the GLA, GLC, GLE and the GLS maintained their momentum, with the GLC remaining as the most popular SUV. Similarly, the high performance AMG models also sustained their momentum in the performance segment from last year, particularly spear headed by the overwhelming response to the AMG E 63 S, the AMG GLE 43 coupe and AMG GLC 43 coupe.