J.D. Power Asia Pacific has joined hands with Wheelmonk.com to launch a new Automotive Ratings Website in India.
J.D. Power and Wheelmonk.com have entered into a Memorandum of Understanding (MOU) covering the launch of a new automotive website in India that is based on feedback from verified vehicle owners. Upon completion of the deal, the site will provide consumers with a resource to help them make informed vehicle purchase decisions by combining J.D. Power’s Voice of the Customer feedback collected through its extensive and comprehensive research of actual vehicle owners in India, with Wheelmonk.com’s established data and insights of the Indian auto market.
The collaboration was officially announced at J.D. Power’s annual India Awards Evening event with more than 100 senior executives from 16 automotive companies and media outlets in attendance at the event. (Refer to the table below for details on awards).
The site aligns with J.D. Power’s interest to provide consumers with accurate data to make more informed decisions when purchasing their vehicle. The portal’s ratings section is backed by data gathered from thousands of verified vehicle owners.
“At the very core of Wheelmonk.com’s value proposition lies the fact that every car buyer has unique preferences and needs; thus, there cannot be a one-size-fits-all approach to discovering and evaluating cars,” said Sameer Dua, Co-founder of Wheelmonk.com.
“Wheelmonk.com enables prospective car buyers to discover the right vehicle options based on their preferences across a variety of parameters. These parameters focus not only on the product, but also take into consideration other ownership parameters such as product and service network quality. At the heart of this approach is J.D. Power’s well-known consumer insights data, which drives our recommendation engine to help prospective customers make well-informed choices.”
In addition to the unique user-focused recommendations engine, Wheelmonk.com also features a vast inventory of editorial content written by J.D. Power and Wheelmonk editorial teams. Topics will include the latest automotive news, new-vehicle reviews, car previews, car buyer's guides, and insights and analyses from J.D. Power studies. Registered users and auto enthusiasts can look forward to a personalised newsfeed, productivity tools and engaging forums. The portal will also allow automakers to directly engage their customers and showcase their success stories.
“J.D. Power is grateful to the lakhs of car owners in India who, over the past two decades, have shared their purchase and ownership experiences with us,” said Mohit Arora, Executive Director at J.D. Power, “We want to support them by providing the types of insights customers in India want. This can empower consumers with a wealth of information as they shop for a vehicle and can also serve to connect the automotive industry directly with their prospective customers.”
KEY FEATURES OF WHEELMONK.COM
2015-16 SYNDICATED STUDY AWARDS
2015 India Original Equipment Tire Customer Satisfaction Index (TCSI) Study
2015 India Vehicle Dependability Study
2015 India Sales Satisfaction Index (SSI) Study
2015 India Customer Service Index (CSI)
2015 India Initial Quality Study (IQS)
2015 India Automotive Performance, Execution and Layout (APEAL) Study
2016 India Two-Wheeler Initial Quality Study
2016 India Two-Wheeler Automotive Performance, Execution and Layout Study
2016 India Tractor Customer Service Index Study
2016 India Tractor Product Performance Study