Piaggio India, a global auto manufacturer, recently unveiled Aprilia SXR
160. It will be manufactured at Piaggio’s Baramati factory and is slated for
commercial launch in Q3, 2020. Piaggio also showcased the European
version of the Vespa Elettrica which is inspiring its approach towards electric
mobility solutions to be designed for India, and to be made in India.
The Aprilia SXR 160 is designed in Italy. The SXR 160 will be available in four
colours – Red, Blue, White and Black. It also comes with accessories like
connectivity, mobile docking system and merchandise like Aprilia helmets and
apparel. Booking for SXR 160 will commence online in August 2020.
The company had also displayed its Vespa Elettrica on display which is
produced in Italy, demonstrates Piaggio Group’s technological solution for electric
As the Indian market is witnessing a quick transition on adoption of electric
mobility solutions, Piaggio believes that there will be strong market
growth over the coming three to five years with product technological
innovations and cost rationalisation. Piaggio Group in the near future would
offer an excellent electric mobility solution which will be highly
differentiated and will be the unparalleled choice to environmentally conscious
Diego Graffi, MD & CEO, Piaggio India said, “India continues to
remain a strategic market for us. In the past few years we have seen the
changing preferences in Indian consumers. Aligned to these changes, we are
proud to introduce new products which cut across categories and fulfil the
needs of our customers – Aprilia SXR 160 is set to create a new category
benchmark. With the growing changes in the electric two-wheeler eco-system
Piaggio India is in the process of introducing innovative Electric -mobility
solutions in India keeping the local consumer in mind. We are exploring
multiple platforms for designing Electric-mobility solutions for India.”
Piaggio India also had on display limited edition of Vespa Racing
Sixties; Vespa 2020 Facelifts – Vespa RED, Vespa SXL/ VXL Facelift; Aprilia SR
160 and Aprilia Storm 125 with disc brakes
These vehicles are expected to be launched in Q2, 2020.
Interestingly, global product propositions such as Moto Guzzi V85 TT and
RSV4 1100 factory were also on display at the Piaggio pavilion.