New Delhi
Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, and Automotive Tyre Manufacturers’ Association (ATMA) have jointly initiated a Tri Series on “Road Safety Advocacy".
Spreading awareness on tyre maintenance and its role in road safety is the priority of the initiative by MoRTH, under which SIAM and ATMA will be organizing three sessions on various aspects of tyre care, road safety, and sustainability. Under the Tri Series on “Road Safety Advocacy’’, SIAM-ATMA organized the first edition on Tyre Care & Road Safety, on a virtual platform.
The lecture was divided into two sessions and witnessed thematic presentations by industry leaders on Tyre Care & Safety to impart knowledge and create awareness amongst motorists on the importance tyre care in ensuring the overall road safety. Prashant K Banerjee, Executive Director, SIAM, said that, road safety and tyre are very closely related and under the tri-series, the first series focuses on tyre and road safety, second on technology and environmental issues, and third on standards, regulations and sustainability.
Anshuman Singhania, Chairman, ATMA & CMD, JK Tyres and Industries Ltd said that, tyre industry in India has all along understood the need for safety and has been constantly upgrading for promoting sustainable mobility. He added that, road safety revolves around 3Es – education, engineering and enforcement and he would urge the industry to organise more such programs to educate the wider audience.
The interactive session held amongst speakers focused on the pivotal role of tyres in road safety being the only point of contact between the vehicle and the road. The discussions on emerging trends in tyre care and its contribution in road safety demonstrated interest from the panel.
SIAM-ATMA will continue its endeavours and organize the two remaining sessions due under the Road Safety Advocacy Tri Series on the topics “Technology and Environmental Challenges”, on 24th September 2021 and “Regulation and Sustainability” in October 2021, on various aspects of tyre manufacturing, raw material sourcing, recycling, environmental, regulatory framework and sustainability.
The Society of Indian Automobile Manufacturers (SIAM) is a not-for-profit apex national body representing all major vehicle and vehicular engine manufacturers in India. SIAM works towards supporting the sustainable development of the Indian Automobile Industry. It also works towards facilitating enhancement of the competitiveness of the Indian Automobile Industry, reducing the cost of vehicles, increasing productivity, and achieving global standards of quality.
Source: SIAM Press Release
Image Source: Google Images
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