Samsung Electronics Co. unveiled three new
automotive chips as demand for advanced chips is growing among global carmakers
to produce cars with better connectivity and more sophisticated infotainment
The South Korean tech giant said its latest
chip products are designed to enable faster 5G connectivity needed for
downloading high-definition video content, immersive in-car infotainment
systems and a stable power supply.
the three, the Exynos Auto V7 in-vehicle infotainment system is installed in
Volkswagen's latest In-Car Application-Server (ICAS) 3.1, developed by LG
Electronics' vehicle component solutions division, the company said.
chip comes with a neural processing unit "for convenient services, such as
virtual assistance that can process visual and audio data for face, speech and
gesture recognition features." Samsung has ramped up efforts to develop
advanced chips for cars, a market that has grown significantly in recent years
fueled by higher levels of car electrification and a further uptake in electric
cars are now being equipped with advanced features like artificial intelligence
and 5G-based telecommunications. London-based research firm IHS Markit forecast the global market for automotive
semiconductors to grow 7 percent annually to reach US$67.6 billion in 2026. The
Korea Evaluation Institute of Industrial Technology under the Ministry of
Trade, Industry and Energy predicted an average of 2,000 chips to be mounted in
a car in 2022, a sharp increase from around 300 in 2010.
Source: Yonhap News Agency