Part of the Industrial Automation business vertical of Siemens, the Automation Control Equipment arm has introduced the Sirius contactors, starters, and relays in India. A complete programme for controls, which offers all that is needed for switching, protecting, and starting loads, Sirius, to be precise, is a unique and comprehensive portfolio of every industrial control application. The 'modular design' products enable them to be planned and built into a control cabinet in a very simple way. Occupying a smaller footprint, which translates into less energy consumption, higher productivity, and time saving according to Mr Karlheinz Kaul, CEO, Control Components and Systems Engineering, Sirius contactors offer CID data for plug and play.A state-of-the-art technology, Sirius comes with minimal time lag, offers the latest to Indian customers, making them competitive, and helping them to conform to new and latest standards. Widely accepted as customers see the benefit of this technology according to Kaul, what Sirius excels at, is to offer a cost of ownership advantage. Easy to connect and wire, aiding fast assembly, courtesy the spring-type terminals, Sirius contactors, whether one wants a direct-on-line starter, a reversing starter, a Star-Delta starter or, the infeed system, with their modular design, as explained above, can be planned and built into a control cabinet in a very simple way. Capable of satisfying all the requirements, whether the application involves chip conveying, silo filling, water supply or energy efficiency, Sirius has it all. Drawing attention to a market that is fast growing, and expected to continue to grow between 12 and 15% depending on the segment, Kaul averred that Sirius technology aids those that are moving towards total automation integration, and which would lead to seamless communication and operation. Adding that their segmentation is very clear, Mr Bhaskar Mandal, Vice President, Industry Automation (South Asia), said there is no compromise in quality and safety. "Our products assure lower total cost of ownership," he further stated. Answering a query on Siemens thrust for 'smart' products, Mandal said that smart products does not mean that they are cheap products. "It is about offering the right solutions at the right price." Expressing that there's a big scope for automation in India, Kaul projected that automation will go up. He added that quality is demanding automation, and the gap between the introduction of technology in India and the advanced markets is much less today than it was earlier. Referring to industries like float glass and bottling industry, oil and gas, waste heat recovery, and the automotive industry that are adopting automation the most, Kaul said that his company aids in automations as per the clients plans. "A typical example of automation," he added, "aids in the manufacture of cars with varying trims levels on a single assembly line." "Automation gives you that kind of flexibility," added Mandal. He went on to add that they have a strong presence in India. Apart from 16 offices in India, the company has an estimated 400 channel partners. Present in 110 cities, the company, according to Bhaskar Mandal, has a deep network of services, which helps the company to be close to its customers. "We have the domain expertise and application knowledge, he concluded.