Download Free PDF
Automotive Product Finder Magazine | Switch to BS VI is a turning point for Indian automotive industry
Switch to BS VI is a turning point for Indian automotive industry
Lube makers helping auto industry make a smooth transition to BS VI
Auto components: Investments are inevitable
Growing usage of synthetic oils, shift towards thinner oils and constant need for technological updates are some of the interesting changes in the automotive lubricant industry. In this interview, Praveen Nagpal, Chief Technology Officer, Shell Lubricants India, discusses new developments in automotive industry and their impact on lubricants market.
How is your company helping automakers to gear-up for the upcoming BS VI emission standards?
The switch from BS IV to BS VI represents a huge step towards reduction in tailpipe emissions and is definitely a turning point for the Indian auto industry. This also indicates that all stakeholders in the automotive industry will have new challenges to address. At Shell, our focus lies in pioneering technologies and newer features to incorporate in all our products and services. Our strong R&D lineage and advanced technological know-how is reflected across our portfolio of emission-reducing products and modern services. We already have a portfolio suited to meet BS VI requirements across different categories for the automotive industry. For example, our superior CK4 technology is already introduced to India through our Rimula oils is in accordance with the latest BS-VI emission norms designed to reduce CO2 emissions, and is backwards compatible.
How do you intend to tap some of the emerging trends in the industry?
The auto lubricants industry is continuously growing and observing numerous developments. As it becomes more dynamic with changing customer preferences toward energy-efficient and performance automobiles, OEMs are offering efficient machines and lubricants that can protect components from wear and tear and increase the replacement interval.
According to research and surveys conducted, the top three emerging market trends driving the automotive lubricants market include a growing usage of synthetic oils in APAC, a shift towards thinner oils and a constant need for technological updates.
At Shell Lubricants, we believe in incorporating years of industry knowledge, expertise and resources across operations to keep up with the current trends of the market. Our superior CK4 technology introduced to India fits the latest BS-VI emission norms and is not only designed to reduce CO2 emissions but is also backwards compatible. Our patented GTL technology used in base oils, lend themselves to potentially produce energy-efficient formulations by delivering excellent system efficiency; excellent equipment protection; and extended oil life. The Flexi Molecule and Active Cleansing Technology enable engines to adapt to changing engine stresses providing more protection whenever needed. Moreover, the Shell PurePlus Technology is a revolutionary process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. It produces base oil that provides enhanced viscosity, friction and volatility performance compared to more prominently used traditional base oils. This means it helps extend engine life, reduce maintenance costs, reduce oil consumption, enhance fuel economy and enable better engine cleanliness.
Could you please throw some light on your co-branded lubricants strategy?
We, at Shell believe in the power of partnerships and combined research to ensure that the desired and optimum results are achieved. Investing in long standing relationships with our OEM partners through close collaboration and innovation has always been a key commitment for Shell.
Through joined forces with cross industry players, we intend to fulfil our promise of delivering newer solutions and superior riding experiences to our customers. With custom-made lubricants, not only will the customers be benefited but we will also continue to innovate for a higher level of customer satisfaction. Co-branded products allow parties to explore knowledge sharing and learning platforms. Both entities learn to customise offerings taking inspiration from the others’ advanced technology blueprint. We have recently partnered with two of the industry majors - Mahindra and Mahindra and Honda.
Automotive Lubricant Industry
Automotive Lubricants Market
Mahindra And Mahindra
Advertise Here [600 W x 90 H pixels]