Mumbai, September 16,
Tata Motors, a leading global automobile manufacturer of cars, utility
vehicles, pick-ups, trucks and buses has collaborated with Indian Institute of
Technology (IIT) Bombay Racing Team, sponsoring a team of 70 budding engineers
to fulfill their aspirations to develop an electric race car EVoK.
IIT Bombay Racing is India's premier Formula Student electric team that
aims to revolutionise electric mobility in India, focusing on sustainable
technologies and innovations. This team competed at the prestigious
international competition, Formula Student UK 2019, held annually after the
British Grand Prix at the Silverstone Circuit in the UK in July.
The team achieved an all-time best, overall rank of 30 out of the 118
participating teams and secured the third position amongst the teams competing
in the electric car space.
The Tata Motors’ Electric Vehicle Business Unit (EVBU) has been
supporting the IIT Bombay Racing Team for the past four years as a key sponsor.
This year Tata Motors took this collaboration to the new level by mentoring and
providing expert insights and granting unprecedented access to industry-grade
testing facilities including the high-speed ERC test track in Pune. The IIT
Bombay students were also awarded with two-month internship opportunities at
Tata Motors as a part of their association to further hone their skills.
Shailesh Chandra, President-Electric Mobility Business &
Corporate Strategy, Tata Motors Ltd., said, “Staying true to the company’s testament of making an impact in
advancing the skills of the country’s youth, this partnership presented us with
an opportunity to not only mentor promising young engineers but also enable
them to represent the country and compete at an international platform. We are
proud of the efforts made by the students of the IIT Bombay Racing team by
developing their most advanced Electric racing vehicle yet and accomplishing
one of their best ranks in the competition till date.”
Tata Motors has rolled out a four-part campaign that focuses on the
team’s journey from the inception to the development of EVoK, the electric race
car, and the team’s success at the Formula Student UK 2019.
This campaign attempts to generate awareness about e-mobility,
make electric vehicles mainstream and dispel myths associated with EV
technology. The campaign has become a huge success online and has garnered over
two lakh views on our social media platforms.