Corresponding to its retail acceleration strategy,
Tata Motors, India’s leading automobile company, has inaugurated 70 new sales
outlets across Southern India in a single day.
Spread across 53 cities,
these outlets have been strategically mapped to key emerging markets of the
Southern region. These modern showrooms will be home to the company’s ‘New
Forever’ range of passenger vehicles, including its electric vehicles
portfolio. With the addition of these new showrooms in a rapidly growing
market, Tata Motors’ network in Southern India (Karnataka, Tamil Nadu,
Pondicherry, Telangana, Andhra Pradesh & Kerala) will be 272 and the retail footprint in India will grow to 980.
Rajan Amba, Vice-President,
Sales, Marketing & Customer Care, Passenger Vehicles Business Unit, Tata Motors stated that, Southern
India contributes to 28% of the total Industry volumes and hence it is very
critical to be strategically present in the emerging markets. He added that,
the expansion will help them cater to the consumers’ requirements and tastes
that are constantly evolving.
Tata Motors Limited,
is a leading global automobile manufacturer of cars, utility vehicles,
pick-ups, trucks and buses. It has operations in India, the UK, South Korea,
Thailand, South Africa, and Indonesia through a strong global network.
Motors Press Release