one of the world’s leading automobile brands today announced that they
have bagged the order for supplying over 200 units of their four-wheel drive
SUV, Tata Hexa from the Bangladesh Army.
The Tata Hexa
met all the requirements and specifications of the Bangladesh Army after
rigorous testing of the product for months and won this order against the other
competitive SUV brands. This has been the first key order from the
Bangladesh Army. The performance of the Tata Hexa, better comfort features and
available service and spares in Bangladesh made it the most preferred brand for
the Bangladesh Army.
Sujan Roy, Head
International Business-Passenger Vehicles, Tata Motors said, “The vehicle to be supplied will be based on a civilian Hexa XT
4x4 sold in India. Specifications as per the tender requirements will involve a
special exterior colour (Military Green) as well as several extra fitments as
specified in the tender. The first of the 200 unit order will be supplied in
late August or September while 18 trial units of Hexa are already
in service with the Bangladesh Army.”
These 200 units for Bangladesh Army
will be manufactured at Pune facility. Earlier, the Bangladesh Army have used
Japanese and Korean brands.
a key market for us and this order is a clear sign of Tata Motors’ commitment
and growing success in the market. We are exploring multiple avenues to work
closely with the Bangladesh armed forces and look forward to a long and rewarding
partnership for both parties,” Roy added.
Tata Motors has
been selling passenger vehicles in Bangladesh since 2012. It is currently
amongst the top two best-selling passenger vehicle brands in Bangladesh with
the Tata Indigo, Tata Tiago and Tata Nexon in its portfolio of offerings. The
Tata Hexa is being made available exclusively for the use of the Armed Forces
and is currently not available for purchase for private customers.