The cheapest car in the country, the Tata Nano, is also the Most Trusted Brand in the hatchback category says, 'The Brand Trust Report, India Study - 2015'. What makes this win special is that it scores a hat trick for the diminutive small car; picking up its third award in as many years. The Nano received an upgrade last January with the introduction of the Nano Twist, which also received power steering making the already easily maneuverable car even more zippy through busy city streets.
The Brand Trust Report (India) Study is an annual study based on a primary research conducted across Indian cities based on TRA's proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute. It is a comprehensive report on the most trusted brands and has 5 million data points, targeting more than 2500 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.
Delna Avari, Head, Marketing Communications, Passenger Vehicles Business Unit (PVBU), Tata Motors, had this to say while receiving the award, "We at Tata Motors are honored and extremely proud to have received this recognition for the third year in a row. With our new way forward strategy in HorizoNext, all our new products and services are guided by Customer Centricity as the core, guiding belief. Awards like these only serve to demonstrate how customers recognize the compelling value proposition and tremendous quality that a Nano offers."