The new MINI 3-door and the new MINI 5-door were launched in India at a one-of-its-kind event held at the Mehboob Studio in Mumbai in mid-November. For the first time in its history, the new MINI is represented with a 5-door model in the small car segment.
The new MINI 3-door and the new MINI 5-door promise even more fun behind the wheel with an evolutionary refinement of product substance that enhances the unmistakable character, sporty and agile handling as well as premium style.
The new MINI Cooper D 3-door and the new MINI Cooper D 5-door are available at MINI dealerships across India as CBU (Completely Built-Up) units with immediate effect. The new MINI Cooper S 3-door will be available at MINI dealerships across India as a CBU (Completely Built-Up) unit in the first quarter of 2015.
Mr Philipp von Sahr, President, BMW Group India said, "MINI is an inspiration for trend-setters and creative spirits the world over. And with the latest generation of MINI, we want to amplify the excitement once again. To ensure the new generation of MINI is as successful as its predecessors, we have made just subtle modifications to its design. But beneath the outer skin is a brand-new car with an absolutely revamped interior stacked with state-of-the-art technologies seen for the first time in a small car."
The new MINI brings an iconic design wrapped around 21st century features to change the face of roads worldwide. The latest generation of the MINI is once again a pioneer of individual style, premium quality and high-end technology. The evolutionary refinement of its design, entirely new engines and innovative technology systems make the new MINI more athletic, efficient, expressive and progressive than ever before.
Mr Philipp von Sahr said, "Reinventing an icon like the MINI was an exciting task. On one hand, we had to create a vehicle that exceeds the demands of modern, twenty-first century motoring. On the other, we had to stay true to the Original MINI and a design philosophy that has laid the foundations for over 50 years of success. Injecting everyday versatility with indisputable MINI attitude, the new MINI 5-door proves hands down that five doors can be just as much fun as three. Mixing trademark MINI looks and handling with easy access and extra legroom, the MINI 5-door gives you the comfort of a saloon car without giving up any of the classic MINI excitement."
In 2012, the BMW Group introduced MINI as a premium brand in India. Presently, the MINI model range in India includes the MINI 3-door, MINI 5-door, MINI Convertible and MINI Countryman.