Mumbai: Volkswagen, largest car manufacturer, is all
set to unveil two major announcements – Volkswagen’s SUV offensive and its new
brand design at the Auto Expo 2020 which is scheduled to be held in New Delhi.
The brand is presenting its new logo and its new brand design to the public under
the motto of ‘New Volkswagen’. The automaker aims to create a 360 degree
customer experience that is intriguing and contemporary across all channels.
The brand’s visual language will be very different from that projected by
Volkswagen to date.
The symbol and
trademark will be the new logo, which will be reduced to its essential elements
and presented with a new design that is flat and two dimensional. The brand
design and the logo aim for high flexibility and are intended for digital
applications. It will be more modern, clearer and simple. It would also apply
to the new brand signals such as pictograms, typography, colors or layouts.For the first
time, the brand will have a female voice in the sound logo, which will replace
the former brand claim.“The new brand
design marks the start of a new era for Volkswagen. Globally, the brand has
committed itself towards being carbon neutral by 2050. Over the last four
years, Volkswagen brand has taken and implemented bold decisions in almost all
areas of its activities. This comprehensive rebranding is the logical
consequence of our brand’s strategic reorientation. Now is the right time to
make the new attitude of our brand, visible to the outside world”, said Steffen
Knapp, Director, Volkswagen Passenger Cars India.