India’s top two carmakers Maruti Suzuki and Hyundai Motor India are sitting on record market shares at end of 2016-17 — 47.74 per cent and 16.85 per cent, respectively — but it’s the battle for the third place that promises edge-of-the-seat action. Almost half a dozen companies are looking to break out of the pack, it’s just one successful model or 3,000-5,000 units of separation. Over the past 18-24 months, Mahindra & Mahindra (M&M) saw stiff competition from Honda for the no. 3 slot. Although the Japanese auto giant upstaged the maker of Scorpio and XUV 500 for a few months, M&M managed to hold its own even as Honda lost momentum due to dwindling diesel vehicle sales. M&M’s homegrown rival Tata Motors has declared that it is aiming to get to number 3 in three years, from number 4 currently. Renault, Ford and Toyota, which have off and on broken into the top 5, are not far behind (See Zoom Team).