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Automotive Product Finder Magazine | itelligence successfully deploys SAP DMS Solution at MG India
itelligence successfully deploys SAP DMS Solution at MG India
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itelligence India Software Solutions announced the successful go-live of SAP Dealer Management Solution (DMS) at British carmaker MG (Morris Garages) India. MG Motor India, which is set to launch its first vehicle named ‘Hector’ in June 2019, aims to capitalise on the SAP solutions provided by itelligence, to garner and collate data around prospected customers interested in buying the SUV. Recently, the carmaker announced the introduction of iSMART connected car technology, which will power its upcoming cars in India.
‘’We are proud to collaborate with itelligence India as our technology partner. The MG.NET solution will enable us to heighten the experience of owning MG cars and will help us map the entire customer journey right from initial interest to bookings. It will also help us track and improve the financial performance of our dealer partners,’’ said Gaurav Gupta, Chief Commercial Officer, MG Motor, India.
With the core business objective of an aggressive expansion in India’s lucrative automobile market, MG Motor India realised the immense potential of SAP DMS for unprecedented customer experience. The DMS, also referred to as MG.NET (pronounced as ‘Magnet’) by MG Motor India will empower the company’s dealers to run their core business operations viz., sales, dispatches, billing and inventory management seamlessly. Besides, catering to core business functionality, DMS tracks the entire customer journey starting with customer interactions through various channels website, third party portal (Car Dekho, Cars24), call centre, showroom visits, test drive, sales, post sales activities, services and feedback at each stage through customer mobile app.
SAP DMS Solution
Itelligence India Software Solutions
SAP Dealer Management Solution
MG Motor India
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