New Delhi
South Korean automaker Kia has plans to introduce a new mid-sized multi-purpose vehicle (MPV) in early 2022 after India recovers from the current COVID-19 impact. The company also plans to upgrade its sales network and increase production as it is bullish on the long-term growth prospects in India.
Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India, mentioned that the company is currently focusing on SUV and MPV segments. He expects a COVID-19 recovery in India around the end of the year, post which auto sales will likely pick up. He added that the company was interested in the electric vehicle segment and was analysing which kind of EV will work best in India.
Hardeep Singh Brar, National Head of Sales and Marketing, Kia India, said that Kia plans to ramp up production and improve penetration in smaller towns of tier 3, tier 4 areas. It will increase manpower, logistics capability and the sales network by 50 more outlets. He expressed concern about the semiconductor shortage and hoped it will resolve soon.
The company recently revealed a new branding strategy in India and removed the word ‘Motors’ from its name. It aims to expand and create innovative mobility products.
Source: ET Auto
Image Source: Kia India Website
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