automaker Kia has plans to introduce a new mid-sized multi-purpose vehicle
(MPV) in early 2022 after India recovers from the current COVID-19 impact. The
company also plans to upgrade its sales network and increase production as it
is bullish on the long-term growth prospects in India.
Tae-Jin Park, Executive
Director and Chief Sales and Business Strategy Officer, Kia India, mentioned that
the company is currently focusing on SUV and MPV segments. He expects a COVID-19
recovery in India around the end of the year, post which auto sales will likely
pick up. He added that the company was interested in the electric vehicle
segment and was analysing which kind of EV will work best in India.
Brar, National Head of Sales and Marketing, Kia India, said that Kia plans to
ramp up production and improve penetration in smaller towns of tier 3, tier 4
areas. It will increase manpower, logistics capability and the sales network by
50 more outlets. He expressed concern about the semiconductor
shortage and hoped it will resolve soon.
recently revealed a new branding strategy in India and removed the word
‘Motors’ from its name. It aims to expand and create innovative mobility
Source: ET Auto
Image Source: Kia India Website