Bengaluru, 11th September, 2018:
After a very successful launch, Ather Energy has begun deliveries of its electric scooter Ather 450 in Bengaluru. Select few customers were invited to the company’s Final Assembly Unit today to take their Ather 450’s home. Prior to delivering the intelligent, electric scooters, the company set up private charging stations at their residences. With the multiple fast public chargers set up by Ather, the owners will have free charging available both at home and across the city.
Tarun Mehta, Co-founder & CEO, said, “The past few weeks have been incredible for everyone at Ather Energy. Today, marks the real launch of the company as consumers take their ?rst scooters home and begin to ride them. We will continue to deliver more Ather 450s in batches to the rest of our pre-orders in the coming months. We still have a lot to learn about the ?nal ownership and day to day usage of our vehicles and are looking forward to the next phase of our growth.”
Taking an innovative go-to-market route, customers had the option of placing orders through the company website along with booking their test ride slots; nearly 60 per cent of consumers choosing to place orders online. Ather is also offering a ?rst of its kind, subscription plan, Ather One. The comprehensive plan makes owning and riding the Ather scooters a hassle-free experience. The plan covers data costs, charging costs both at home and in public and it includes periodic doorstep service of the vehicles and cost of common spare parts.
The automotive startup announced its expansion plans starting with Chennai and rolling on to more markets in the new year. Ather has already started working on the charging network, AtherGrid in Chennai and expect to set up their experience centre, AtherSpace by Q2 2019 which will be followed by other cities.
Ather Energy opened pre-orders in early June, 2018, and has sold out its inventory for the rest of the year. The company has completed nearly 3500 test rides at its experience centre, AtherSpace in Indiranagar, Bengaluru and has been consistently adding more charging locations to AtherGrid, its electric vehicle charging network. Electric vehicle owners can now ?nd 22 charging Points across the city on their AtherGrid app.