One of the best-selling hatchbacks in the country, the Maruti Suzuki Swift has completed
a decade in production this month. The Swift was launched in May 2005 and since then
has been surpassing its own records year after year. Swift's attitude, performance and
sporty looks have ensured it stays on top, undistracted by competition.
The small car with big features has been responsible in creating a new upper A2 segment
in the industry at a time when hatchbacks, were viewed only as affordable vehicles with
no premium aspect attached to them. The Swift has been successful in its formula, which
is proved by the fact that it has swept Car of the Year Awards in India, twice over, once
when it was launched (2005) and again when the full model change was introduced
Stories of Swift loyalty are part of customer folklore and along with Swift fan clubs and
innovative marketing campaigns, have contributed to the iconic status of Brand Swift.
In its latest avatar, Swift Diesel saw a 10 per cent increase in fuel efficiency while Swift
Petrol improved by 9.5 per cent, making Swift the most fuel efficient car in its category.
Launched as a World Strategic Model, brand Swift ushered a new design philosophy. The
bold and aggressive design philosophy was distinctively European. Married to Japanese
precision and technology, Swift has always enjoyed a global appeal.
On the occasion, RS Kalsi Executive Director (M&S) shared, "Over 1.3 million Swift
cars have been bought in India so far, transforming the landscape of the Indian auto
industry and inspiring new products, market segments and categories. Over the years, the
Swift has evolved in features, looks and technology, often defining the changes in
aspiration and preferences of Indian car customers."