Czech carmaker Skoda is working on a fresh India strategy. The company, which has terminated dealerships and phased out non-performing models over the last few years, is preparing a premium product strategy in India, even though it does not plan to re-enter the small car category for the next two years. Sudhir Rao, the MD of Skoda in India, said that three new products will be launched in India over the next one year.
“The highlight will be the seven-seater Kodiaq SUV that was unveiled in Berlin in September.” At its peak, the company — which is part of Germany’s Volkswagen group — had sold 35,000 cars in 2012. But it slipped since then as the company grappled with poor after-sales customer experience and a number of unreliable dealerships.
Some of the models also did not do well, prompting it to do away with the Fabia hatchback. Rao said the new streamlined organisation is ready to work on a turnaround and this will be driven by sedans such as Rapid and Superb.