New Delhi, February 19, 2021
With Delhi experiencing severe AQI (Air Quality Index) on several occasions this season,
BreatheEasy Consultants has launched IQAir Atem Car Air Purifier as an answer to many
issues associated with airborne pollution. The IQAir Atem Car - priced at Rs 43,900 - is
exclusively made at IQAir state-of-the-art production facility in Germany and is covered by a
Traffic pollution is worse than you think, air inside a car contains a cocktail of toxic fumes
and gases that are potentially harmful to your health and the health of those you love. The
IQAir Atem Car is a powerful, yet quiet and compact car air purifier. It can clean the air in
the car up to 20 times per hour and capture a wide range of road and in-vehicle air
pollutants. Its revolutionary HyperHEPA Plus provides effective filtration of in-cabin air
pollutants by combining different media types, including a HyperHEPA particle filter
which filters all types of airborne particulates (incl. PM2.5, allergens, road dust, diesel
particles and even bacteria and viruses) and a gas-phase filter which adsorbs a wide range
of odours and chemicals. Filter use air filtration technology tested and certified to capture a
wide range of in-cabin air pollutants, all in a sleek, compact housing designed to blend into
any vehicle cabin.
The outstanding design, advanced technical features, and high-performance of the IQAir
Atem Car are the result of combining cutting-edge Swiss engineering and attention to detail
with high-quality components and first-class German workmanship. It offers many superior
The Filter ID-Chip: The filter’s integrated ID-chip allows the IQAir Atem Car to monitor
the life span of the filter. The system keeps track of the actual usage (operation time and fan
speed) to compute the remaining lifespan and to maximise filter life. Once the calculated
filter life reaches the last 5 per cent, the user is alerted via the app and by a visual and audible
signal emitted by the IQAir Atem Car. Upon insertion of the new HyperHEPA filter, the
IQAir Atem Car recognises it and automatically resets the filter life monitor.
12-24V Car Power Cord: The IQAir Atem Car power cord comes with 2-meter length to
access the plug easily & it fits into any 12-24V power socket (i.e. cigarette lighter socket).
The power plug also features a USB socket that allows the user to charge mobile devices at
the same time.
Automatic operation: Once plugged in and switched on, the IQAir Atem Car turns on and
off automatically with the car’s ignition.
Airflow adjustment: The IQAir Atem Car offers 3 fan speed settings, each of which can also
be individually adjusted and selected via Bluetooth with the IQAir Atem Car smartphone app.
The fan speed can also be selected directly on the unit by gently tapping the IQAir Atem Car
logo on the front cover where an invisible touchpoint is located.
Airflow indicator LED: An elegant blue LED light strip beneath the air outlet grille
provides feedback of the selected airflow setting. Standby mode is indicated by a warm red
glow. In addition to the visual feedback, each fan speed adjustment is accompanied by a
gentle click or chime. Both the brightness of the LED and the sound level can be freely
adjusted with the IQAir Atem Car app.
The IQAir Atem Car App: The free IQAir Atem Car App (Apple iOS, Google Play,
and Android) provides access to several advanced features including a smart filter life
monitor, fan speed customisation, LED light and sound customisation, and a child-lock
Crash-tested car mount: The IQAir Atem Car was specifically designed to be attached to
the headrest of a front seat and fits around 99% of cars on the road today. Alternatively, it can
be securely attached to the safety belt of a free seat. Once the car mount bracket is fitted, the
air purifier can be securely snapped into place. The removal is just as easy and quick with the
release buttons on both sides of the car mount. The IQAir® Atem Car has been thoroughly
safety tested by IQAir’s R & D team at the ADAC crash test facility, Germany’s renowned
Design: The IQAir Atem Car elegant and distinctive round shape and the classic black
housing with silver trims blend perfectly into any car interior.
New Delhi-based BreatheEasy Consultants (BE) is India’s first- full service Indoor Air
Quality (IAQ) solution provider has helped innumerable families, schools and businesses in
Delhi-NCR Region in creating a healthy indoor environment. BE’s centralised solutions
transform entire homes and buildings into fresh-air sanctuaries. For smaller budgets as well
as spaces without central air conditioning systems, BreatheEasy provides easy-to-install
portable solutions including air purifiers and detoxifying indoor plants. It also offers face
masks, nasal filters, car filters and air quality testing.