Henkel Adhesives Technologies India Pvt Ltd (Henkel India) and Madras Auto Service (MAS), a division of T V Sundram Iyengar & Sons Pvt Ltd (TVS), have entered into a partnership to revolutionise the retail vehicle and repair aftermarket segment. Through this partnership, MAS has become Henkel India’s channel partner for pan India vehicle repair & maintenance (VRM) sales. This partnership will leverage the technology and service expertise of Henkel and the strong market presence of Madras Auto Service. With support from Henkel India, MAS will add new product lines to its existing customer segment.
As part of the commercial alliance, Henkel will organise intensive training programs and provide on-field technical support on the latest vehicle repair technologies across 2-wheeler, 4-wheeler and commercial vehicles. In addition, it will give MAS access to its extensive aftermarket product portfolio designed to OEM standards of performance and these include body repair, mechanical repair, cleaning and maintenance. By virtue of this partnership, Madras Auto Service will also be able to leverage Henkel’s expertise and innovation center at Pune to develop new products for the VRM segment based on market needs.
MAS will ensure distribution of Henkel India’s VRM solutions through its network of over 20,000 retailers. “We are very happy to partner with MAS, as it will go a long way in expanding our VRM business in the country and enriching our customers’ experience,” said Manish Singhal, Business Director – General Industry, Henkel India.