McLaren Racing and Automation Anywhere, a global leader in Robotic
Process Automation (RPA) announced Formula 1 partnership to integrate
artificially intelligent software robots (bots) into the team’s race
The multi-year technology partnership, beginning at the start of the
2020 Formula 1 season, will deploy Automation Anywhere’s intelligent digital workforce in a competitive motorsport environment.
The technology- digital workers that work side-by-side with people to perform
repetitive and manual tasks – will help streamline McLaren’s business processes
and empower the race operations team to improve efficiencies, reduce errors and
speed up decision making.
Zak Brown, CEO, McLaren Racing, said, “We’re delighted to welcome
Automation Anywhere into the McLaren Racing family and the world of Formula 1,
for the first time. To
perform in this sport, we need to be at the forefront of technological
advancements and empower our people to apply their thought and focus to chasing
marginal gains on track. Automation Anywhere’s sophisticated technology will
help us do this, and we’re looking forward to working together in the coming
“McLaren Racing operates in a competitive environment dominated by fine
margins, where seconds can have a major impact. We are excited to help McLaren
make faster decisions by automating processes across the team’s race
operations,” said Riadh Dridi, Chief Marketing Officer, Automation Anywhere.
As part of the partnership, Automation Anywhere’s brand will be
represented on the MCL35 race car, the race suits of the team’s race drivers,
Lando Norris and Carlos Sainz, and on race operation equipment.