Hosur, Tamil Nadu
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, launched TVS ‘Built To Order’ (BTO) platform, making its foray in the factory customisation and personalisation platform.
The new business vertical, the TVS BTO platform will empower the customers to customise and personalise their vehicles when making a purchase, which will be built directly at the factory as per their requirement(s). This further strengthens the company’s commitment to introducing first-in-class technologies and class-leading features in the segment.
TVS ‘Built To Order’ platform will debut with TVS Motor Company’s flagship motorcycle, TVS Apache RR 310. Customers can select pre-set kits, graphic options, rim colour options, and personalised race numbers. This platform will be introduced across other product portfolios from the stable of TVS Motor Company in a phased manner.
Meghashyam Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company, said that, they are delighted to announce the launch of the new business vertical, the TVS ‘Built To Order’ (BTO), their first factory Customise-Personalise platform. Each customer has a unique riding style and expression and the platform empowers them. Making its foray with the super-premium TVS Apache RR 310 BTO, vehicles will be customised and built directly at the factory.
He also said that, additionally, to celebrate four decades of racing pedigree, TVS Motor is offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines for the enthusiasts.
To place an order on the TVS ‘Built To Order’ platform, customers can download the TVS ARIVE app or visit the web configurator, which will allow them to configure their motorcycle, choose between performance kits, colour options, and black or red alloy wheels for the Titanium Black colour. They also get the option to personalise with a unique race number.
Once the customisation is complete, the total ex-showroom cost of the motorcycle will be updated.
TVS Motor Company is a reputed two and three-wheeler manufacturer and the flagship company of the US $ 8.5 billion TVS Group and has been ranked No. 1 Company in the JD Power Customer Service Satisfaction Survey for consecutive four years.
Source: TVS Press Release
Image Source: TVS Press Release
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