India on Monday announced that it is digitizing the sales and
service portfolio, wherein it has integrated 137 sales and 116 service
touchpoints in the process.
According to the company, the online retail process is simple,
hassle-free and provides an end-to-end contactless experience. From a customer
displaying interest, to a conversation with the sales consultant up till the
vehicle handover process, will be conducted virtually.
Steffen Knapp, Director, Volkswagen Passenger Cars India said,
“Digitalization has been the core principle of our strategies. With the launch
of our simple, secure and user-friendly online retail platform, we are pushing
the boundaries of end-to-end retail sales and strengthening our commitment to
customers. We aim to provide our customers with the flexibility in choosing
their preferred Volkswagen product through a contactless channel.”
According to the automaker, to book a car or service product,
customers can visit Volkswagen India’s website and browse through the range of
models on display, gather product details and the relevant pricing information.
Similarly, to book service products customers can fill
personal details and their requirements online for the service team to deliver
the request at the customer’s preferred time slot.
Customers can also opt for pick-up and drop off services
based on their convenience to visit a dealership or workshop. For a secured
transaction, verification will be authenticated through an OTP generation by
the preferred dealership.
To instil confidence in employees and customers, all
Volkswagen facilities across the network along with the vehicles will be
thoroughly sanitized on a regular basis for their safety, the company informed.