Chennai, September 28, 2018
Wheels India showcased current and new generation of steel and aluminium wheels for trucks, buses and other commercial vehicles at the recently concluded IAA Commercial Vehicles 2018 show in Hannover (Germany). The product portfolio included a broad range of steel and forged aluminium wheels for trucks and buses, lift axle suspensions and tire pressure monitoring systems. They also showcased a defence wheel for a commercial vehicle platform. Through IAA, Wheels India would like to engage strategic customers in Europe and look at opportunities to develop new relationships in the region.
Srivats Ram, Managing Director, Wheel India Limited, said, “We, as a company, have always looked at leveraging business relationships across geographies and products. Currently we are exporting close to 20 percent of our sales revenues. Additionally, Wheels India is already part of the global supply chain for construction and agricultural equipment manufacturers. Our major markets for export are Europe, USA, Japan, Korea, Brazil, Mexico, and other countries in South-East Asia and South America”.
The Indian auto component industry has been able to develop world class manufacturing and product quality by engaging with global companies present in India. This combined with increasing R&D capabilities open up new markets for suppliers. Wheels India has been focusing largely on benchmarking international products and ensuring they meet the highest quality standards. The relentless focus on R&D allows them to improve design, simulation and validation in the field using state-of-the-art telemetry to capture data and improve wheel performance.