German technology company has been increasing wheel speed sensor production capacity, driven by rising local demand due to India's safety legislations like Anti-lock Braking System (ABS)

It is estimated that one Indian city is wiped out every year due to road accidents. In 2018 alone, a mind-boggling 149,000 people lost their lives on Indian roads, which is equivalent to the population of Meghalaya’s capital Shillong.

Though India accounts for just 2 per cent of automotives globally, it is responsible for more than 11 per cent of road traffic deaths. In 2018 alone, around 149,000 people lost their lives on Indian roads.

With rising awareness, every consumer today is India wants safety features to be a standard fitment in the vehicle. While cost of the vehicle may go up due these new fitments initially, Prashanth Doreswamy, Country Head of Continental India and Managing Director, Continental Automotive India, believes prices to come down gradually as safety installations increase.

As per the World Resources Institute, India has the worst safety record in the world. Around 149000 people lost their lives on Indian roads in 2018 alone.

The increase in awareness regarding safety norms has boosted growth in vehicle braking system technologies in the country.

The speed sensor product portfolio of the company includes wheel, engine and transmission speed sensors for passenger vehicles, while for 2-wheelers it is wheel and engine speed sensors.

Demand for safety features is growing in vehicles due to stringent regulations and changing consumer preferences.

With the Government of India mandating the use of airbags and seatbelt by the end of 2019 in the passenger car segment, there is a huge opportunity for the passive safety equipment suppliers in the country, says Atul Kumar.