German technology company has been increasing wheel speed sensor production capacity, driven by rising local demand due to India's safety legislations like Anti-lock Braking System (ABS)

As per World Road Statistics report in 2018, India ranked first for road accidents deaths across the 199 countries. Thalavai Venkatesan of Continental Automotive India explains the five safety technologies that promise to boost road safety in India.

With rising awareness, every consumer today is India wants safety features to be a standard fitment in the vehicle. While cost of the vehicle may go up due these new fitments initially, Prashanth Doreswamy, Country Head of Continental India and Managing Director, Continental Automotive India, believes prices to come down gradually as safety installations increase.

Continental plans to ramp up its production capabilities in the next few years with a capacity of over two million units a year.

The partnership, which will further develop infrastructure-to-vehicle (I2V) interfaces, will help increase road safety for all road users and support the development of automated driving.

Increasing sales of passenger cars is boosting the brakes market in India. At the same time, regulatory mandates for making vehicles safer is leading to rising need to use advanced braking systems like ABS (anti-lock braking system), electronic stability control (ESC), etc.

Technologies are definitely going to turn the industry upside down and take it for a ride. It is not just one technology or trend but the coming together of several technologies that is shaping the industry.

Continental recently observed the groundbreaking ceremony of its greenfield powertrain Plant in Talegaon, Pune. APF’s Neellohit Banerjee caught up with Prashanth Doreswamy, Market Head, Continental India and, Managing Director, Continental Automotive India after the press conference.

Continental has made a new addition in the form of an assembly line, to manufacture airbag control units (ACUs) at its central electronics plant in Bengaluru.