The Alliance for Automotive Innovation (also known as Auto Innovators), where Tesla is not a member, shared guidelines for manufacturers to advertise partially automated driving systems. Its members support the voluntary principles.

As per World Road Statistics report in 2018, India ranked first for road accidents deaths across the 199 countries. Thalavai Venkatesan of Continental Automotive India explains the five safety technologies that promise to boost road safety in India.

Altroz is the second vehicle from Tata Motors to achieve this after Nexon.

Though India accounts for just 2 per cent of automotives globally, it is responsible for more than 11 per cent of road traffic deaths. In 2018 alone, around 149,000 people lost their lives on Indian roads.

The partnership, which will further develop infrastructure-to-vehicle (I2V) interfaces, will help increase road safety for all road users and support the development of automated driving.

With the Government of India mandating the use of airbags and seatbelt by the end of 2019 in the passenger car segment, there is a huge opportunity for the passive safety equipment suppliers in the country, says Atul Kumar.

Road safety is gaining importance in India, with increased awareness among the end users, driven by safety-related regulations. In the highly competitive market, passive safety systems are becoming the major differentiator for automobiles, says Rakesh Rao.

The technology enables information to be safely presented to the driver in real-time, allowing the driver´s interaction with the vehicle to become more comfortable and intuitive. It also allows passengers in the front and back seats to share the 3D experience with the driver.

The JV, which will make safety-critical components such as airbags, seat belts and steering wheels to all major OEMs, is projected to achieve a turnover of Rs 1,000 crores by 2023