Mahindra Group and Ford Motor Company have agreed to explore a strategic alliance, designed to leverage the benefits of Ford’s global reach and expertise and Mahindra’s scale in India and successful operating model. The agreement between the two companies will allow each to leverage their mutual strengths during a period of unprecedented transformation in the global automotive industry. The areas of potential cooperation include mobility programs, connected vehicle projects, electrification, product development, sourcing & commercial efficiencies, distribution within India (improving Ford’s reach within India), and global emerging markets (improving Mahindra’s reach outside of India).

Teams from both companies will collaborate and work together for a period of up to three years.

“The memorandum of understanding we have signed with Mahindra will allow us to work together to take advantage of the changes coming in the auto industry. The enormous growth potential in the utility market and the growing importance of mobility and affordable battery electric vehicles are all aligned with our strategic priorities,” said Jim Farley, Executive VP and President of Global Markets, Ford.

Dr Pawan Goenka, MD, Mahindra and Mahindra Ltd, elaborated, “The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility. Today’s announcement builds on the foundation laid through our past partnership with Ford and will open opportunities for both of us.”